上shang海hai標biao誌zhi設she計ji公gong司si是shi一yi家jia致zhi力li於yu為wei各ge類lei企qi業ye和he機ji構gou設she計ji獨du特te標biao誌zhi的de專zhuan業ye公gong司si。最zui近jin，他ta們men有you幸xing與yu上shang海hai藝yi術shu博bo物wu館guan合he作zuo
，為wei博bo物wu館guan設she計ji一yi個ge充chong滿man藝yi術shu氛fen圍wei的de標biao誌zhi。這zhe次ci的de合he作zuo為wei上shang海hai標biao誌zhi設she計ji公gong司si帶dai來lai了le許xu多duo機ji遇yu和he挑tiao戰zhan。

上shang海hai藝yi術shu博bo物wu館guan作zuo為wei上shang海hai市shi一yi座zuo重zhong要yao的de文wen化hua藝yi術shu場chang所suo，擁yong有you豐feng富fu的de藝yi術shu藏zang品pin和he舉ju辦ban各ge類lei藝yi術shu展zhan覽lan的de能neng力li。它ta是shi一yi個ge展zhan示shi藝yi術shu品pin和he文wen化hua的de窗chuang口kou
，標biao誌zhi設she計ji對dui於yu博bo物wu館guan的de形xing象xiang宣xuan傳chuan至zhi關guan重zhong要yao。

上(shang)海(hai)標(biao)誌(zhi)設(she)計(ji)公(gong)司(si)的(de)設(she)計(ji)師(shi)深(shen)入(ru)了(le)解(jie)了(le)上(shang)海(hai)藝(yi)術(shu)博(bo)物(wu)館(guan)的(de)文(wen)化(hua)背(bei)景(jing)和(he)需(xu)求(qiu)。他(ta)們(men)發(fa)現(xian)，藝(yi)術(shu)博(bo)物(wu)館(guan)希(xi)望(wang)標(biao)誌(zhi)設(she)計(ji)能(neng)夠(gou)突(tu)出(chu)博(bo)物(wu)館(guan)的(de)藝(yi)術(shu)特(te)色(se)，同(tong)時(shi)也(ye)要(yao)符(fu)合(he)上(shang)海(hai)這(zhe)個(ge)國(guo)際(ji)化(hua)大(da)都(dou)市(shi)的(de)現(xian)代(dai)化(hua)形(xing)象(xiang)。設(she)計(ji)師(shi)們(men)決(jue)定(ding)融(rong)合(he)傳(chuan)統(tong)與(yu)現(xian)代(dai)元(yuan)素(su)，為(wei)上(shang)海(hai)藝(yi)術(shu)博(bo)物(wu)館(guan)打(da)造(zao)一(yi)個(ge)獨(du)特(te)且(qie)鮮(xian)明(ming)的(de)標(biao)誌(zhi)。

jingguofanfudetaolunheshejifangandeyouhua，shanghaibiaozhishejigongsixiangshanghaiyishubowuguanchengxianleyixiliedeshejifangan。tamenshenruwajuelebowuguanshouzangdeyishupinhewenhuafuhao，lingganyuanziyuzhongguochuantongdehuihuajifahechuantongjianzhuyuansu。shejishimenqiaomiaodijiangzhexieyuansurongrudaobiaozhishejizhong
，yituchubowuguandedutemeili。

最zui終zhong
，上shang海hai標biao誌zhi設she計ji公gong司si為wei上shang海hai藝yi術shu博bo物wu館guan設she計ji的de標biao誌zhi以yi流liu暢chang的de線xian條tiao和he鮮xian明ming的de色se彩cai展zhan示shi了le博bo物wu館guan的de藝yi術shu特te色se。標biao誌zhi中zhong的de圖tu案an以yi博bo物wu館guan藏zang品pin中zhong的de著zhu名ming藝yi術shu品pin為wei原yuan型xing，展zhan現xian了le傳chuan統tong文wen化hua和he現xian代dai藝yi術shu交jiao融rong的de美mei妙miao場chang景jing。同tong時shi

，設she計ji師shi們men選xuan擇ze了le一yi種zhong優you雅ya而er現xian代dai的de字zi體ti，以yi表biao達da上shang海hai這zhe座zuo國guo際ji城cheng市shi的de時shi尚shang與yu現xian代dai感gan。

上shang海hai標biao誌zhi設she計ji公gong司si在zai此ci次ci合he作zuo中zhong展zhan現xian了le他ta們men的de專zhuan業ye水shui平ping和he才cai華hua。他ta們men不bu僅jin僅jin是shi把ba標biao誌zhi設she計ji作zuo為wei一yi項xiang技ji術shu活huo，更geng重zhong要yao的de是shi將jiang藝yi術shu融rong入ru其qi中zhong
，為wei上shang海hai藝yi術shu博bo物wu館guan帶dai來lai了le獨du特te的de標biao誌zhi形xing象xiang。他ta們men的de設she計ji不bu僅jin僅jin是shi一yi張zhang紙zhi上shang的de圖tu案an
，更geng是shi一yi種zhong能neng夠gou傳chuan遞di情qing感gan和he表biao達da意yi義yi的de藝yi術shu品pin。

通(tong)過(guo)與(yu)上(shang)海(hai)標(biao)誌(zhi)設(she)計(ji)公(gong)司(si)的(de)合(he)作(zuo)，上(shang)海(hai)藝(yi)術(shu)博(bo)物(wu)館(guan)成(cheng)功(gong)地(di)獲(huo)得(de)了(le)一(yi)套(tao)充(chong)滿(man)藝(yi)術(shu)氛(fen)圍(wei)的(de)標(biao)誌(zhi)。這(zhe)個(ge)標(biao)誌(zhi)不(bu)僅(jin)僅(jin)是(shi)一(yi)個(ge)展(zhan)示(shi)博(bo)物(wu)館(guan)的(de)標(biao)識(shi)
，更(geng)是(shi)一(yi)個(ge)能(neng)夠(gou)吸(xi)引(yin)遊(you)客(ke)和(he)藝(yi)術(shu)愛(ai)好(hao)者(zhe)的(de)窗(chuang)口(kou)。上(shang)海(hai)標(biao)誌(zhi)設(she)計(ji)公(gong)司(si)憑(ping)借(jie)出(chu)色(se)的(de)設(she)計(ji)能(neng)力(li)和(he)專(zhuan)業(ye)的(de)團(tuan)隊(dui)
，在(zai)標(biao)誌(zhi)設(she)計(ji)領(ling)域(yu)樹(shu)立(li)了(le)良(liang)好(hao)的(de)口(kou)碑(bei)。

shanghaibiaozhishejigongsichixuweigeleiqiyehejigoutigongbiaozhishejifuwu。tamendeshejibujinjinshiweiqiyesuzaoxingxiang

，gengshiyizhongnenggoubiaodapinpailinianhejiazhiguandeyishu。wulunshidutedeyishubowuguan，haishiqitaqiyejigou
，shanghaibiaozhishejigongsidounengtigongjuyouchuangyihedutexingdeshejifangan。

配圖為上海vi設計公司作品

1. 上海標誌設計公司：為上海藝術博物館設計充滿藝術氛圍的標誌

shanghaibiaozhishejigongsishiyijiazhuanzhuyuweigeleijigouheqiyeshejibiaozhidezhuanyegongsi。zuijin，gaigongsiyouxinghuodeleweishanghaiyishubowuguanshejibiaozhidejihui。zheshiyixiangchongmantiaozhanxingderenwu，yinweiyishubowuguanzuoweiyigewenhuajigou，xuyaoyigenenggouzhunquechuandaqiyishufenweihejiazhidebiaozhi。

2. 設計過程

weileshejiyigenenggoudaibiaoshanghaiyishubowuguandebiaozhi，shanghaibiaozhishejigongsideshejituanduifuchuledaliangdenuliheshijian。shouxian，tamenjinxingledaliangdeyanjiuhetiaoyan，yishenrulejieshanghaiyishubowuguandelishi、建jian築zhu和he收shou藏zang。然ran後hou

，設she計ji團tuan隊dui開kai始shi進jin行xing創chuang意yi構gou思si

，結jie合he上shang海hai藝yi術shu博bo物wu館guan的de核he心xin價jia值zhi和he主zhu題ti，提ti出chu了le幾ji種zhong不bu同tong的de設she計ji方fang案an。經jing過guo團tuan隊dui內nei部bu的de討tao論lun和he反fan複fu修xiu改gai
，最zui終zhong確que定ding了le一yi個ge標biao誌zhi設she計ji方fang案an。

這(zhe)個(ge)標(biao)誌(zhi)設(she)計(ji)方(fang)案(an)以(yi)上(shang)海(hai)藝(yi)術(shu)博(bo)物(wu)館(guan)的(de)建(jian)築(zhu)外(wai)觀(guan)為(wei)靈(ling)感(gan)，將(jiang)其(qi)獨(du)特(te)的(de)建(jian)築(zhu)元(yuan)素(su)融(rong)入(ru)標(biao)誌(zhi)的(de)設(she)計(ji)中(zhong)。通(tong)過(guo)簡(jian)潔(jie)而(er)富(fu)有(you)藝(yi)術(shu)感(gan)的(de)線(xian)條(tiao)，完(wan)美(mei)地(di)展(zhan)現(xian)了(le)上(shang)海(hai)藝(yi)術(shu)博(bo)物(wu)館(guan)的(de)氣(qi)質(zhi)和(he)品(pin)牌(pai)形(xing)象(xiang)。同(tong)時(shi)，設(she)計(ji)團(tuan)隊(dui)還(hai)運(yun)用(yong)了(le)獨(du)特(te)的(de)色(se)彩(cai)和(he)材(cai)質(zhi)，使(shi)標(biao)誌(zhi)更(geng)具(ju)視(shi)覺(jiao)衝(chong)擊(ji)力(li)和(he)辨(bian)識(shi)度(du)。整(zheng)個(ge)標(biao)誌(zhi)設(she)計(ji)充(chong)滿(man)了(le)藝(yi)術(shu)的(de)氛(fen)圍(wei)，讓(rang)人(ren)一(yi)眼(yan)就(jiu)能(neng)夠(gou)聯(lian)想(xiang)到(dao)上(shang)海(hai)藝(yi)術(shu)博(bo)物(wu)館(guan)。

3. 標誌意義

shanghaiyishubowuguandebiaozhishejibujinjinshiyigejiandandetuxing
，tachengzaizheshenhoudewenhuaneihanhepinpaiyiyi。shouxian，biaozhideshejifenggeyushanghaiyishubowuguandedingweigaoduqihe
，tuchuleqizuoweiyigeyishujigoudetedian。qici
，biaozhirongruleshanghaiwenhuayuansu
，zhangxianleshanghaizhezuoguojidadoushidedutemeili。zuizhongyaodeshi，biaozhishejinenggouyouxiaodichuandishanghaiyishubowuguandehexinjiazhiguanhemeixuelinian，yindaoguanzhongzhengquelijieheganshouyishuzuopin。

上(shang)海(hai)標(biao)誌(zhi)設(she)計(ji)公(gong)司(si)為(wei)上(shang)海(hai)藝(yi)術(shu)博(bo)物(wu)館(guan)設(she)計(ji)充(chong)滿(man)藝(yi)術(shu)氛(fen)圍(wei)的(de)標(biao)誌(zhi)
，不(bu)僅(jin)為(wei)博(bo)物(wu)館(guan)在(zai)品(pin)牌(pai)形(xing)象(xiang)上(shang)增(zeng)添(tian)了(le)獨(du)特(te)的(de)魅(mei)力(li)，也(ye)為(wei)上(shang)海(hai)藝(yi)術(shu)界(jie)注(zhu)入(ru)了(le)新(xin)的(de)活(huo)力(li)。通(tong)過(guo)標(biao)誌(zhi)的(de)設(she)計(ji)，上(shang)海(hai)藝(yi)術(shu)博(bo)物(wu)館(guan)得(de)以(yi)更(geng)好(hao)地(di)傳(chuan)遞(di)其(qi)文(wen)化(hua)使(shi)命(ming)和(he)藝(yi)術(shu)理(li)念(nian)
，吸(xi)引(yin)更(geng)多(duo)觀(guan)眾(zhong)的(de)關(guan)注(zhu)和(he)參(can)與(yu)。

配圖為上海vi設計公司作品